AI has been an omnipresent theme over the past year, pushing boundaries and redefining several industries in a short space of time.
An astounding number of over 24 billion visits were generated from September 2022 to August 2023 by just the top 50 AI tools, with an average monthly growth of 236.3 million visits.
Out of this massive number, ChatGPT alone accounted for 14 billion traffic, covering a massive 60% of the traffic analyzed.
This eye-opening AI industry analysis statistic sets the tone for what lies ahead as we explore the intricate layers of the AI industry’s digital behavior.
Methodology of our Study
Using SEMrush, a renowned tool in the SEO industry, we studied over 3,000 AI tools by scraping data from various directories that list AI tools. From these, we isolated the top 50 most visited tools, which reflect over 80% of the AI industry’s traffic, over the studied period (September 2022 to August 2023).
This study aims to delve deep into the AI industry’s behavior, analyzing traffic patterns, demographics, trends, and consumer behavior.
Key Takeaways
- The top 50 AI tools attracted over 24 billion visits between September 2022 and August 2023.
- ChatGPT led with 14 billion visits, making up over 60% of the analyzed traffic.
- The AI industry saw an average of 2 billion visits monthly over the past year, with a surge to 3.3 billion in the last 6 months.
- The 50 AI tools analyzed experienced a 10.7x growth rate, with an average monthly increase of 236.3 million visits.
- ChatGPT, Character AI, and Google Bard experienced net traffic growth of 1.8 billion, 463.4 million, and 68 million visits, respectively.
- Craiyon, MidJourney, and Quillbot faced the largest traffic declines during the period.
- The US contributed 5.5 billion visits, equating to 22.62% of the total traffic, whereas European countries together accounted for 3.9 billion visits.
- AI chatbot tools were the most popular, garnering 19.1 billion visits.
- Over 63% of AI tool users accessed via mobile devices.
- Gender data reveals a disparity: 69.5% are male users, compared to 30.5% are female users.
50 Most Visited AI Tools Over The Last 12 Months
In our comprehensive exploration of the AI industry, we spotlighted 50 tools that have gained the most significant visits globally.
Collectively accounting for over 24 billion traffic, these tools highlight the global community’s growing affinity for AI-driven solutions.
Here’s an overview of the 50 most visited AI tools from September 2022 to August 2023.
AI Industry: Traffic Growth Over the Last 12 Months
Over the last 12 months, the AI industry has been one of the most significant tech developments we’ve seen in a long time. During the starting month of our study, September 2022, the tools we analyzed generated 241.8 million visits.
As you can see in the graph, the total traffic of all 50 tools saw a 10.7x growth rate over the studied period.
But during the final month, August 2023, these tools generated a staggering 2.8 billion visits.
To put that into perspective, it’s a 2.6 billion traffic increase from the starting month to the end of our study.
This equals an average 236.3M monthly visit increase over the studied 12 months.
But where did it all start?
The jump really kicked off last November - when ChatGPT became the fastest-ever platform to reach 1 million users (in just 5 days).
After the initial boom, the hype kept on climbing all the way until May 2023, when monthly visits peaked at around 4.1 billion. That’s the first time we saw a pullback of 1.2 billion in the industry's traffic.
The average traffic throughout the period was 2 billion per month.
But interestingly, if we only look at the last 6 months, the average traffic was 3.3 billion per month.
It’s been very rare for an emerging tech trend like AI to generate this much interest.
And even after the pullback and decline of 1.2 billion visits, interest is still huge - with the total industry interest hovering at around 10.7x growth from the previous year.
To put this into perspective, VCs and investors could have picked almost any of the larger horses in the AI race and safely made a 3-10x in just one year (assuming interest reflects in finances and user base).
What Caused The Pullback and 1.2 Billion Traffic Loss?
One area that we wanted to investigate is the 1.2 billion traffic loss and pullback the AI industry saw after the 4.1 billion visits peak, highlighted in our previous graph.
There have been numerous reports on Yahoo Finance and Nasdaq asking whether the AI bubble is already popping. Much of them came just after the later stages of our study, from June to August 2023.
However, it’s difficult to pinpoint which market stage we are in because the AI tech trend differs from what we’ve seen before.
Some potential explanations include:
- Regulatory Changes: Governments could implement stringent regulations that affect how AI companies operate, potentially stifling innovation or user engagement. For instance, stricter data privacy laws might restrict data collection, impacting AI services that rely on user data.
- Economic Burnout: The industry may have burned out some hype around many tools. While the interest overall is still huge, around 10.7x the previous year, the period of hype where everyone is just checking out tools may have calmed down a little.
- Shifts in Consumer Preferences: Trends and public opinion can change rapidly, and a shift in user trust or interest due to ethical concerns or a preference for non-AI solutions could impact traffic.
- Adoption of Mobile Apps: AI companies may have developed mobile apps, leading users to access services directly on their phones instead of web browsers. This shift can cause web traffic to decline even if overall user engagement remains high or grows as activity moves from traditional websites to mobile platforms.
It’s likely a mix of all of the above and other reasons, too. ChatGPT launched its app on IOS in May and Android app in July.
This was around when ChatGPT’s pullback happened, which likely affected the rest of the industry as well.
It’s also improbable for a tech trend to rise nonstop without any pullbacks. So, while we can always seek areas of improvement and innovation, it’s unlikely the AI bubble has popped already, based on our analysis.
Top 10 AI Traffic Gainers: Net Growth Analysis
The AI landscape is evolving at a rapid pace, with tools gaining and losing traction based on a multitude of factors.
This chart showcases the top gainers regarding net traffic volume increase from September 2022 to August 2023.
Most importantly, this does not purely reflect the most visited tools but emphasizes the net change in traffic.
Notably absent from this list are Quillbot and Midjourney, which, although the 3rd and 4th most visited tools, experienced a drop in traffic by 5.1M and 8.7M, respectively.
Let's delve deeper into each of these top gainers.
1. ChatGPT (Net Growth: 1.8B Visits)
To no surprise, ChatGPT wins the first spot when it comes to the top gainers during the period of our study. As an industry leader, it’s no surprise that after it jumped to 1 million users last November, it continued to grow rapidly.
However, it did decline with the rest of the industry during the pullback, losing over 779M traffic from June 23 to Aug 23. But this could also partly be explained by its mobile app launch, which we discussed earlier.
Take a deeper look at the numbers below:
- Launched: Nov 2022
- Number of Months Considered: 10 months
- Total Traffic (Nov 22 - Aug 23): 14,589,516,239 (14.6B)
- Average Monthly Traffic: 1.5B
- Net Growth in Traffic: 1.8B
- Average Monthly Traffic Growth: 195.1M
P.S.: Don’t forget to check the beautiful infographic with ChatGPT statistics over the last 1 year at the bottom of the article.
2. Character AI (Net Growth: 463.4M Visits)
Character AI takes the second spot on our list of top 10 gainers. This tool is designed to help users create characters and speak to them to get real human-like responses.
As you can imagine, this tool got massive interest and attention from the celebrity and gaming world, as it generated an average of 318 million visits per month.
Take a deeper look at the numbers below:
- Launched: Sep 2022
- Number of Months Considered: 12 months
- Total Traffic (Sep 22 - Aug 23): 3,825,841,380 (3.8B)
- Average Monthly Traffic: 318.8M
- Net Growth in Traffic: 463.4M
- Average Monthly Traffic Growth: 42.1M
3. Google Bard (Net Growth: 68M Visits)
Google’s Bard takes the third spot on our top AI traffic gainers list, which also does not come as a surprise with tech giant Google being behind it.
However, it only launched on March 21st, 2023.
Even after, it was limited to only launching into certain geographical regions.
Despite its late launch and geographical restrictions, the rapid growth led to it having the 3rd most gainers in net traffic on our list.
It generated over 241.6 million visits over the period, averaging around 34.5 million visits per month.
Take a look at the numbers below:
- Launched: Mar 2023
- Number of Months Considered: 6 months
- Total Traffic (Mar 22 - Aug 23): 241,557,861 (241.6M)
- Average Monthly Traffic: 34.5M
- Net Growth in Traffic: 68M
- Average Monthly Traffic Growth: 11.3M
4. Janitor AI (Net Growth: 48.8M visits)
Janitor AI stands out in the world of conversational AI platforms, uniquely designed to engage in not-safe-for-work (NSFW) interactions. It also enables users to create their own NSFW chatbots.
Although the amount of traffic and interest this tool generated may come as slightly surprising, it can potentially be attributed to its unique positioning and ability to let users create their own character.
But what makes its rise even more crazy is that SEMrush did not have any traffic data on Janitor AI before May 2023, which was also when their Twitter account was created.
While we couldn’t find an exact launch date, this shows the rapid pace at which this chatbot grew.
Take a look at the numbers below:
- Launched: Around May 2023
- Number of Months Considered: 4 months
- Total Traffic (May 23 - Aug 23): 192,382,354 (192.4M)
- Average Monthly Traffic: 48.1M
- Net Growth in Traffic: 48.8M
- Average Monthly Traffic Growth: 16.3M
5. Perplexity AI (Net Growth: 25.3M Visits)
Perplexity AI is an AI education app that makes it easy and fast to learn. It lets users format their questions into threads, so they can easily digest the information. It’s available as a web app, android app, and IOS app.
Interestingly, the founders of Perplexity AI worked at Google AI and founded it in August 2022.
Since then, it’s seen rapid growth, take a look below:
- Launched: Aug 2022
- Number of Months Considered: 9 months
- Total Traffic (Dec 23 - Aug 23): 134,267,104 (134.3M)
- Average Monthly Traffic: 14.9M
- Net Growth in Traffic: 25.3M
- Average Monthly Traffic Growth: 3.2M
6. Civitai (Net Growth: 23.3M Visits)
CivitAI, a creative haven for AI art enthusiasts, offers many premium Stable Diffusion models. It brands itself as the home of open-source generative AI.
It launched in November 2022, 2 months after our data starting point. But being one of our top gainers with an average of 17.7M monthly traffic - it quickly climbed its way to the Top 10.
Take a look at the numbers below:
- Launched: Nov 2022
- Number of Months Considered: 10 months
- Total Traffic (Nov 22 - Aug 23): 177,150,195 (177.2M)
- Average Monthly Traffic: 17.7M
- Net Growth in Traffic: 23.3M
- Average Monthly Traffic Growth: 2.6M
7. Leonardo AI (Net Growth: 17.5M Visits)
Leonardo AI lets users create production-quality visual assets for their projects with speed and style consistently.
It has an IOS and Android app and has become extremely popular with creators worldwide. Over the last 12 months, it has gained over 17.5M visits with an average of 2.2M monthly growth in traffic.
Take a look at the numbers below:
- Launched: Dec 2022 (Approximately)
- Number of Months Considered: 9 months
- Total Traffic (Dec 22 - Aug 23): 101,590,093 (101.6M)
- Average Monthly Traffic: 11.3M
- Net Growth in Traffic: 17.5M
- Average Monthly Traffic Growth: 2.2M
8. ElevenLabs (Net Growth: 15.9M Visits)
ElevenLabs presents cutting-edge Generative Voice AI, offering lifelike text-to-speech and voice cloning. It’s ideal for content creators, gamers, and publishers, which is part of the reason it’s become so popular. Over the 12-month period studied, it generated a staggering 88.8 million visits in total, with an average growth of 1.6 million visits per month.
Take a full look below:
- Launched: Oct 2022 (Approximately)
- Number of Months Considered: 11 months
- Total Traffic (Oct 22 - Aug 23): 88,594,696 (88.6M)
- Average Monthly Traffic: 8.1M
- Net Growth in Traffic: 15.9M
- Average Monthly Traffic Growth: 1.6M
9. Capcut (Net Growth: 14.6M Visits)
CapCut is a versatile video editor offering comprehensive, user-friendly tools for online, desktop, and mobile editing.
Features smart AI functions, extensive resources, collaborative options, and tailored solutions for social media, business, and personal projects. Over the period we studied, it generated 14.6 million visits and grew an average of 1.3 million visits per month.
Take a look at the numbers below:
- Launched: April 2020
- Number of Months Considered: 12 months
- Total Traffic (Sep 22 - Aug 23): 203,800,554 (203.8M)
- Average Monthly Traffic: 17M
- Net Growth in Traffic: 14.6M
- Average Monthly Traffic Growth: 1.3M
10. Cutout.pro (Net Growth: 14M Visits)
Cutout.pro is an AI-powered visual design platform revolutionizing content creation with tools for removing unwanted elements, enhancing images/videos, and automating design tasks. Although the company was founded in 2018, it managed to innovate with AI-powered features, which led to a total growth of 14 million visits.
Take a full look below:
- Launched: 2018 (Month Unknown)
- Number of Months Considered: 12 months
- Total Traffic (Sep 22 - Aug 23): 133,454,424 (133.5M)
- Average Monthly Traffic: 11.1M
- Net Growth in Traffic: 14M
- Average Monthly Traffic Growth: 1.3M
Top 5 AI Traffic Losers: Net Loss Analysis
We further wanted to understand consumer behavior by identifying the biggest losers in traffic over the period we studied. This can help us understand what isn’t working so the industry can better understand the pitfalls and mistakes that cause traffic loss.
1. Craiyon (Net Loss: 15M Visits)
During the study period from September 2022 to August 2023, Craiyon.com experienced a reduction of 15 million visits in total. Being a free AI image generator, a potential explanation could be the industry's evolution with more competition.
- Launched: April 2022
- Number of Months Considered: 12 months
- Total Traffic (Sep 22 - Aug 23): 128083544 (128.1M)
- Average Monthly Traffic: 10.7M
- Net Loss in Traffic: 15.9M
- Average Monthly Traffic Loss: 1.4M
2. MidJourney (Net Loss: 8.66M Visits)
Interestingly, Midjourney, another AI image generator, takes the second spot on the list.
MidJourney saw a decrease in its visitor numbers, with a total loss of 8.66 million visits throughout the same period.
- Launched: July 2022
- Number of Months Considered: 12 months
- Total Traffic (Sep 22 - Aug 23): 500394500 (500.4M)
- Average Monthly Traffic: 41.7M
- Net Loss in Traffic: 8.7M
- Average Monthly Traffic Loss: 787.7K
3. Quillbot (Net Loss: 5M Visits)
Quillbot's total traffic count decreased by 5 million during the year-long study. As Quillbot is part of the AI writing category, this can also be explained by it losing out to gainers, particularly from the chatbot category which may have replaced some of its use cases.
- Launched: December 2017
- Number of Months Considered: 12 months
- Total Traffic (Sep 22 - Aug 23): 1134118471 (1.1B)
- Average Monthly Traffic: 94.6M
- Net Loss in Traffic: 5.1M
- Average Monthly Traffic Loss: 461.4K
4. Jasper (Net Loss: 1.27M Visits)
Next, we have Jasper, which also encountered a drop in web traffic, with a total decline of 1.27 million traffic from September 2022 to August 2023.
Jasper was one of the earliest AI writing tools on the market and was available before ChatGPT was publicly launched. However, with a wave of competition and bigger chatbot category players like Open AI’s ChatGPT & Google’s Bard, it saw a drop in traffic.
- Launched: February 2021
- Number of Months Considered: 12 months
- Total Traffic (Sep 22 - Aug 23): 94928983 (94.9M)
- Average Monthly Traffic: 7.9M
- Net Loss in Traffic: 1.3M
- Average Monthly Traffic Loss: 115.1K
5. Zyro (Net Loss: 1.09M Visits)
Zyro experienced the smallest decline among the Top 5 losers, with a total loss of 1.09 million visits during the study period. Interestingly, its primary use case is website building. But many of its features are built around AI writing and image editing, for which rising competition could explain the drop.
- Launched: 2019 (Month unknown)
- Number of Months Considered: 12 months
- Total Traffic (Sep 22 - Aug 23): 60126391 (60.1M)
- Average Monthly Traffic: 5.M
- Net Loss in Traffic: 1.1M
- Average Monthly Traffic Loss: 99.4K
Top 20 Countries With the Most AI Users
Next, we wanted to understand where the interest in AI is coming from.
The United States secures the #1 spot.
Over the studied 12 months, the US has generated 5.5 billion visits to the AI industry, translating into 22.62% of the total traffic.
While the US has a smaller population than China and India, this doesn’t come as a big surprise as the US is home to the world’s leading tech market worth over $1.8 trillion.
India follows the US, with an impressive 2.1 billion visits, equaling 8.52% of the traffic.
Again, India is also known for its impressive tech market that’s known as one of the largest exporters of IT and BPO services globally, so it’s no surprise that the interest in the country is much larger than in other countries, especially since India has a 1.4 billion population.
Next, India is followed by Indonesia, the Philippines, and Brazil. All three of these nations have extremely similar interest levels, generating 1.3 to 1.4 billion visits over the past year.
Behind India, Indonesia, and the Philippines are the leading Asian countries for AI interest, which can be explained by their large populations and exciting tech startup scenes.
Brazil takes the leadership position in South America. It has generated almost double the amount of traffic as the next in line, the UK, Japan, and Germany.
Interestingly, China did not rank in the top 20 countries despite its 1.4 billion population.
However, this can be explained by the countries’ tech giants developing their own native-language AI tools alongside China regulating AI.
Regarding the geographical behavior of the top 50 AI tools analyzed, China ranked 47th.
Our data shows that Europe, along with Australia and Canada, lags behind in AI investments and adoption. All EU countries combined generated 3.9 billion in traffic, comprising 16.21% of the total. Most top AI companies are US-based, with a minority in Asia.
Some speculate this may also stem from regulation fears, as the EU already established its first regulation act on AI. A recent study even suggests that many current AI models don't comply with the EU’s regulation of AI.
But this isn’t a recent discovery, and it’s been a consistent pattern since 2008, though there has been a steady increase.
AI Industry: Usage by Category
In our next section, we’d like to explore the different usage of AI categories and consumer behavior across the industry’s tools. Our objective for this section is to identify areas of growth and improvement.
Top 50 AI Tools by Category
The graph is a representation of the AI tools in the industry. This distribution gives a glimpse into the areas of AI that are currently gaining traction.
Of the top 50 most visited AI tools, the "Image Generator" category is the biggest category with 14 tools.
Following this, the "AI Chatbot" category holds 8 tools, while "AI Writing Generator" has 7.
Both "Video Generator" and "Voice & Music" categories have 5 tools each.
The "Design" category features 4 tools, and are 7 tools categorized under "Others."
Most Visited AI Tools by Category
One of the most interesting observations of our study is found in the measurement of the most visited categories.
Despite being vastly outnumbered in the number of tools, AI chatbots generate the largest traffic share, with a staggering 19.1 billion visits. And it’s not even close, as AI writing trails behind with 1.7 billion traffic over the period.
This can be explained by the popularity and use cases of tools like ChatGPT and Google’s Bard that can be used for:
- Writing and content creation
- Education and General Knowledge
- Translation and Transliteration
- Brainstorming and Assistance in planning
- Product recommendations
- Data Entry and Processing
- Different types of Analysis
Almost any industry or role can find frequent use for AI chatbots to enhance productivity. Hence, the category generates more traffic.
This is also further highlighted by the popularity of AI writing tools. Although Chatbots can also serve that need to a certain extent, specialized AI writing tools also have a big piece of the traffic, with 1.7 billion visits generated.
Ranked closely behind the AI writing categories are image generators, which also doesn’t come as a big surprise since there has been massive interest in image generators like Midjourney across different sectors.
They generated 1.6 billion visits in the period.
The image generator is followed by video generators and voice & music tools, which share the next rank as both generated 0.4 billion visits over the period.
Finally, Data Science is the next biggest category, generating 0.3 billion visits. All other categories combined generated 0.7 billion.
Most Visited AI Chatbot Tools
Open AI’s ChatGPT leads the pack, commanding a staggering 76.31% of the total visits of the AI Chatbot category.
Following at a distance, Character AI secured the second spot with 19.86% of the visits.
Other contenders like Google’s Bard, Janitor AI, Perplexity AI, You.com, Crushon AI, and Personal AI each generated less than 2% of the total visits. But remember that Bard is growing and didn’t launch until March 2023.
The fragmented distribution among the other tools suggests a competitive landscape where many strive to establish a significant foothold.
AI Industry: Tools by Average Usage Duration
Analyzing average usage duration, tools such as Character AI, Dezgo, and Janitor AI, stand out, consistently engaging users for over 25 minutes per visit.
This may suggest not only a captivating user experience but potentially more comprehensive functionalities for specific purposes.
On the other hand, the broader industry average rests at 12 minutes and 34 seconds.
While many tools, including the biggest players like Open AI’s ChatGPT and Google’s Bard, cluster around this mean, the aforementioned leaders notably outpace their peers in duration.
Interestingly, ChatGPT and Bard have failed to dwell on their users extensively compared to other industry players like Character AI, Dezgo, and Janitor AI.
However, this may also be explained by the fact that their feature sets are used for longer-form queries, whereas ChatGPT and Bard can also be used for quick-fire answers.
AI Industry: Tools by Bounce Rate
Navigating to bounce rates, platforms like Google Bard, Crushon, and Opus lead the pack with commendable low rates, indicating a robust first impression and high-quality user experience on their initial pages.
These tools could be used as benchmarks for ambitious AI companies who want to aim for the best usability.
Contrastingly, the overall industry benchmark for bounce rate is set at 59.7%. While numerous tools, such as ChatGPT and Jasper, lie near this average, others at the higher end exhibit marked room for improvement.
AI Industry: Traffic Source, Device, and Gender
Next, we aimed to delve deeper into the AI audience demographics, scrutinizing Traffic Source, Device, and Gender. This exploration intended to refine our engagement strategies, ensuring tailored interactions and enhanced understanding of AI's diverse user base for more effective optimization.
AI Tools by Traffic Channel
Observing the distribution of AI tool users by traffic channel, a significant 80.53% of users access these tools directly, pointing to a well-established user base or frequent repeat visitors.
Organic search trails behind with 11.40%, suggesting effective SEO strategies among these platforms. Referrals constitute 6.73%, highlighting partnerships or word of mouth through users.
Interestingly, despite the rise of AI on social media, organic social brings in just 1.02% of the traffic, possibly indicating an area of opportunity.
Paid search and others contribute minimally, with 0.21% and 0.12%, respectively, suggesting limited investment in paid advertising for these AI tools.
AI Tool Users by Device
Analyzing the AI tool usage by platform, a predominant 63.20% of users access these tools via mobile devices, underscoring the importance of mobile-responsive designs and applications in the AI sector.
It also may further highlight how the earlier mentioned traffic drop has something to do with Open AI launching its apps.
Conversely, desktop users make up 36.80% of the total, indicating that while there's still a significant number of users accessing tools from traditional platforms, the importance of mobile optimization is evident.
This distribution accentuates the ongoing trend of mobile-centricity in technology and the need for AI tool developers to prioritize mobile-friendly interfaces and functionalities.
AI Tool by Gender
The AI tool usage by gender data shows a notable disparity: 69.5% of the users are male, while 30.5% are female.
This highlights a gender gap in utilizing these AI tools, which could also stem from underlying differences in tech roles.
The pronounced difference may prompt industry leaders to investigate the underlying causes, whether societal, educational, or promotional barriers.
10 Best AI Tools by the Number (Infographics)
Here are the 10 best AI tools based on the number of visits from Sep 2022 to Aug 2023.
- ChatGPT
- Character AI
- QuillBot
- Midjourney
- Hugging Face
- Google Bard
- NovelAI
- CapCut
- JanitorAI
- Civitai
We wanted to explore each of these tools’ data individually to understand consumer behavior and potential positives better the industry can replicate or learn from.
Let’s take a deeper look at each of these individual tools’ stats and data:
1. ChatGPT
To no surprise, ChatGPT is holding the number one spot on our list and boasts an impressive 14.6 billion visits between September 2022 and August 2023.
The AI chatbot sees its highest usage in the United States, followed by India and Brazil. The majority of its audience (58%) accesses the platform via mobile devices.
Notably, the gender distribution leans towards male users at 74.16%. With an average engagement of nearly 10 minutes per session, ChatGPT hovers around the average in terms of engagement, indicating a potential area for improvement.
2. Character AI
Character AI, clinching the second spot on our list, recorded 3.8 billion visits from September 2022 to August 2023.
Falling under the AI chatbot category, it has an exceptional engagement rate, with users spending an average of almost 30 minutes per session, more than double the industry average.
This may be explained due to:
- Its features and purpose are more applicable for longer tasks, eg: work buddy, psychologist, etc.
- Giving users the ability to create their own Character, which engages them for longer periods.
- Fun Marketplace-style layout: You can click around and speak to Elon Musk, Pokemon Characters, a Fitness Coach, etc., so it engages the user with many intriguing characters they might want to talk to.
A striking 95% of its audience prefers mobile access. Regarding gender distribution, it caters to 59.87% male and 40.13% female users. The United States leads in usage, with Indonesia and the Philippines following.
The bounce rate of 60.38%, hovering slightly above the industry average, suggests areas for improvement.
3. QuillBot
Although Quillbot had a dip in overall traffic, it recorded 1.1 billion visits between September 2022 and August 2023.
As a recognized figure in the AI Writing sector, users engage for an average of 20 minutes and 54 seconds per session, which is much higher than the industry average.
Desktop traffic leads with a significant 54%. Gender statistics indicate 59.85% male and 40.15% female users.
Interestingly, the Philippines leads in usage, with the United States and India trailing. The 75.20% bounce rate suggests potential areas for improvement in user experience.
4. Midjourney
Midjourney is the premier Image Generator, securing the fourth position on our list.
This tool drove 500.4 million traffic between September 2022 and August 2023; users typically spend around 11 minutes and 43 seconds per visit (around the average).
The platform sees a close traffic split between desktop and mobile users at 53% and 47%, respectively. A predominantly male user base, 92.19%, contrasts strongly with its female users at 7.81%.
The United States stands out as the primary traffic source, followed closely by Brazil, India, and the United Kingdom. With a bounce rate of 61.64%, it also hovers around the industry average.
5. Hugging Face
Hugging Face, the most popular AI tool in Data Science, has been an attention magnet for 316.6 million traffic between September 2022 and August 2023.
During their engagement, users typically allocate an average of 11 minutes and 2 seconds per visit, similar to the industry average. The traffic distribution between desktop and mobile is closely contested at 48% and 52%, respectively.
The platform’s user base is heavily male, at 84.48%, compared to the female demographic at 15.52%. When analyzing the geographical spread, the United States emerged as the dominant traffic source, with Japan trailing behind.
In terms of bounce rate, once again, it’s hovering slightly above the average at 63.46%.
6. Google Bard
Google Bard, introduced by Google at the end of March 2023, has quickly gained traction with 241.6 million visits.
Users average 10 minutes per session, and 67% access it via mobile.
The audience is predominantly male at 69.14%.
India and the US are the primary visitors, but the UK stands high despite its small population, potentially due to Bard's limited global release.
Its 26.59% bounce rate indicates strong user engagement in direct comparison with the industry average.
7. Novel AI
NovelAI, an AI writing tool, generated 238.7 million visits during the period, with users spending an average of nearly 14 minutes per session.
The platform is accessed predominantly through desktops at 86%. The vast majority of its users are male, accounting for 91.67%. The US leads in traffic, followed by Japan and Indonesia.
The bounce rate is 62.65%, suggesting a mix of user behaviors slightly above the industry average. Overall, NovelAI is a strong performer in both interest and usability metrics.
8. CapCut
CapCut, the top video production AI tool, received 203.8 million visits between September 2022 and August 2023.
Users typically spend about 9 minutes and 45 seconds on the platform, which is below the industry average. More people accessed it via desktop (61%) than mobile (39%). Gender distribution was fairly balanced, with 53.95% male and 46.05% female users.
The bounce rate again leaves room for improvement as it’s slightly above the average.
9. JanitorAI
JanitorAI, another AI chatbot tool, had 192.4 million visits from September 2022 to August 2023.
Users engaged with the platform for around 26 minutes and 53 seconds per visit, way above the industry average of 12 min 34s.
Interestingly, a dominant majority accessed it via mobile (96%), with only 4% using desktop.
The user base comprised 60% male and 40% female, a little more balanced than the industry average (69.5 to 30.5).
The US predominantly led in traffic, followed by Brazil, Malaysia, the Philippines, and Indonesia. The site had a bounce rate of 49.21%, which is solid compared to the industry average of 63.46%.
10. Civitai
Civitas, a top image generator tool, received 177.2 million visits between September 2022 and August 2023.
Interestingly, the average user stayed on the site for about 23 minutes and 19 seconds, almost double the industry average.
Most users (58%) accessed the tool via mobile, while 42% used a desktop.
Men comprised 88.79% of the user base, with women representing 11.21%. Regarding geographic distribution, the US had the highest traffic, followed by Japan, Indonesia, South Korea, and India.
The bounce rate was slightly under the industry average, so overall, Civitai impresses in usability metrics and could be used to understand better the interface users are looking for.
Final Thoughts
We wanted to conclude with final thoughts on the AI industry and the data discussed throughout this study.
As we have seen throughout our study, the AI industry is growing rapidly. Despite a 1.2 billion traffic pullback in the industry after the peak around May, we still believe that the industry will continue to grow as adoption and innovation increase.
Key players like Open AI’s ChatGPT and Google’s Bard will be at the forefront of this continuous rise.
Bard, in particular, has much more to come as it only launched in late March this year with geographical restrictions.
As we’re still in the early stage of this exciting industry, we also believe there will be more disruptions and market shifts in the future.
We hope this study has been a helpful indicator of the AI industry’s interest, areas for improvement, and opportunities.
You may also like
- Sentence Rewriter Tool
- Paraphrasing tool
- Random Generator
- Name Generator
- Summary Generator
- Character Counter
- Word Counter
- Word Finder
